As the unfolding the World Cup games, BJL4 launched a series of activities “Crazy about the Game”, enable the passengers feel the passion of the event even they are underground in the metro.
A 2-meter high football model was displayed in the concourse of National Library station. A colorful football exhibit area was arranged at Beijing South Railway Station, passengers are taking photos in front of the football model and the exhibit area, 5 “Football Teenagers” were performing dribbling and interacted with passengers.
Collection of the most impressive goals and schedule of the upcoming games are displayed at the light boxes, e-animated screens and posters in BJL4, the floor of the passageway at Xidan F exit/entry was changed to green as the field of a football game.