Together with public welfare organization Beijing Hongdandan Visual Impaired Culture Service Center, BJMTR implements an 8-week project themed at “Meet the Blind”. Black-and-white advertisement panels with 2-dimension code are placed at Xizhimen station, Jiaomen West station, Ping’anli station, Taoranting station and Gongyixiqiao station. Passengers are attracted by the design and paid attention to the advertisement.
Stainless steel Braille are attached to the panel, enabling the blind persons to know the content of the panels. Meanwhile, audio devices are added to the panel, passengers could listen to reading of literature read by blind persons so that they can feel the mind the blind.